The following year, Unibet launched their first ever online betting website.

It secured a license to operate a betting business and from 1998, Unibet began taking bets over the phone. Unibet was originally founded in 1997 by Anders Ström, with the company initially operating out of Ström's home in Earl's Court, London. In order to legally offer online gambling services to UK based customers Platinum Gaming Limited – and therefore Unibet – also hold a Combined Continuation Remote Operating License (number 000-045322-R-324275-001) from the UK Gambling Commission (UKGC). This arrangement allows Unibet to be licensed, through Platinum Gaming Limited, by the Government of Gibraltar (under Licence numbers RGL 091 & RGL 092) and regulated by the Gibraltar Gambling Commissioner for the purposes of serving customers around Europe. The Kindred Group, and by extension Unibet, is headquartered in Malta. Unibet launched its first online website in 1999, launched live betting service in 2003 and introduced mobile site in 2004. Today, Unibet has over 1,500 employees and offices in Malta, London, New York, and Gibraltar among others. Unibet is a part of Kindred Group–an online gambling operator which consists of 11 brands along with Maria Casino, Stan James, 32Red, and iGame. Unibet provides a platform for sports betting, online casino, bingo and online poker to over 11 million customers in over 100 countries.

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